Social Media Monitoring Tool

The web has created thousands of communities where people start conversations about you and your brands. The opportunity for your organization is that you can now monitor discussion topics and become part of these conversations as they happen – allowing you to build stronger consumer relationships, gain insight into how consumers perceive your brand and proactively manage public relations.

White Noise is a DIY tool that lets you monitor the web and more importantly understand what is going on without the need for hiring outside companies to do the work for you.


White Noise News

September 24, 2009

Chef Michael Smith found out this morning that somebody was impersonating him on Twitter. MGD+Associates, the PR firm representing him for the launch of his new book contacted White Noise to immediately start monitoring his name online.  White Noise helped MGD determine who were the most influential tweeters and bloggers so they could tell them what had happened and start spreading the news of the imposter.  Immediately the tone of the conversation changed as people started rallying to Michael Smith's defence and expressing their outrage.

Press
Montreal Gazette, September 24, 2009
Vancouver Sun, September 30, 2009


Like what you're hearing?

Share the noise with your friends!

Features

  • Non-Stop Search
    Continuous data feeds from diverse sources gives you almost instant access to data
  • Social Media Converge
    Micro blogs (Twitter, etc), images, video, blogs and more are collected continuously.
  • Wide Coverage
    Business and consumer generated media is collected to cover everything that is being said.
  • Explore
    Intuitive, uncluttered interface ensures you spend time looking at your data, and not figuring out where it is.
  • Share
    Provide team members or clients with read-only or full access.
  • Diversify
    Manage multiple search terms within a single account.
  • We don't just speak English
    White Noise will gather data in most languages.
  • Analysis Widgets
    Ranked lists for many categories allow you to assess the mood without reading through everything.
  • Hear it all!
    The good, the bad, the funny. All in one place.
  • See it all!
    Graphical dashboards give you an instant overview of activity. Need more? Click on the graphs to get the specifics.
  • Can't watch? We'll warn you!
    Customized, automated emails alerts will warn you and/or your clients based on your preferences.
  • Analysis Tools
    Analyze results by source, type and sentiment. Flag interesting entries for analysis or later examination.
  • Workflow
    Forward action items (via email) to other team members or your client. Or share the funny ones.Track the actionable items via a dashboard.
  • White Label/Agency Use
    We like to share. White Noise can be hosted and designed to match your company.Agencies can assign department or cost codes to searches for easier billing to clients.